I was watching Attack of the Show today and they spoke for 10 seconds about Borders filing for chapter 11 and closing some of their famous book stores but they didn’t go into as much detail as this email that I got today did.
Click the image to see it full sized to read the sad news.
My guess, and this is just an uneducated guess, is that they are doing poorly because of the rise of eBooks via the Amazon Kindle and the Barnes and Noble Nook. Borders does sell their own eBook reader called the Kobo as well as many other e-book readers like the Sony and Velocity Micro Cruz (which I have never heard of).
The main reason I bought a Nook was because of its online store ability as well as it’s ability to allow me to upload epub files from other websites which the Kindle would not allow. The Kobo and Sony readers were in my pro and con list but unfortunately didn’t meet my criteria due to the lack of an online store which I’m finding out now that the Kobo has. I don’t think it had it when I was making my decision.
Well as far as I knew they were doing great because we’ve been to the Borders over on Stockdale Hwy here in Bakersfield and they are always busy, then again it could’ve been that day but who knows. I’m almost positive that this is just a temporary economical setback and that they will eventually recover from it and be as strong as they always have been because they are a great store to go in to.
It is sad news to hear because I love to read and I think it’s very important for parents to teach their kids the joy of reading at an early age so they enjoy reading in their child, teen and adult years as much as I love to read today. Maybe knowing that they aren’t doing so great people will make the trip to their local Borders store hoping for a sale which might end up boosting their business causing the opposite of what is happening now.
Don’t let your local Borders store go out of business, go shop there for some books, movies, video games, toys and whatever else they sell. Install the Borders app on your cell phone and start buying e-books from them too. Show them that you want them to stay by giving them some sales and keep those people from being out of a job. Times are tough and the last thing we need is for more people out of work.